Increase customer loyalty
For even more sales performance!
Having up-to-the-minute information about customer wishes and changing needs is perhaps the most crucial factor for success in sales. It is the only way to retain a growing customer base whilst reducing the cost and enhancing the success of market cultivation.
Identifying trends early on means that a decline in your customer portfolio can be recognised and stopped. The German-language business journal REPORT PLUS aptly titled one of its editorials “Customers on the Run”, describing derPERFORMER as a programme to increase customer retention.
Know more about the reasons for cancellations
RED BULL MEDIA HOUSE GmbH used the programme derPERFORMER to explore the reason why subscribers cancel their contracts. Peter Schiffer, Subscription Manager in Red Bull Media House, summarises this experiences: “… we found the people from derPerformer and they exceeded our expectations.” For the full quote, click here.
From customer dialogue to customer retention
derPERFORMER will support you in a novel and highly innovative form as you engage in a dialogue with your customer. Recurrent short surveys leading to insightful dialogues will provide you with specially important – up-to-the-minute – information about the mood in your customer base. This will enable you to optimise your sales activities immediately, both on the result and on the cost side. By being aware of customer response early on, sales and marketing managers are able to reduce expenditure and improve the effectiveness of resource use.
See the bigger picture
derPERFORMER is a lean feedback tool which supports you in aligning your promotional activities with your customer needs earlier and more accurately than before. Remember what Mikhail Gorbachev said in October 1989: “Those who are late will be punished by life itself.”.
The more you know about your customers and your most important business partners, the earlier you will be able to identify additional business potential and turn these into improved results!
Performant information also helps heads of advertising and marketing to respond to market tendencies and sales opportunities earlier. By recurrent short surveys in real time, derPERFORMER enhances the impact of customer-related activities in the market. And it pays off – fast, directly, lastingly!